Rolling Out
At only 23 years old, Chicago native and former basketball player at Whitney Young High School, McKinley Nelson combine activism and basketball. He founded and runs Project Swish, a nonprofit organization that hosts a basketball league and pickup games in Chicago neighborhoods known to have the highest crime rates.
Sports Changes Everything
Chicago is one of the best examples that “Sport Changes Everything” and Nike showed the impact of sports culture on the city by creating a Pop-Up “Chicago-Style” diner on the city’s near West Side. Nike Chicago took over Lulu’s Hot Dogs located at 1000 S. Leavitt, transitioning the space into Nike’s World Famous Chicago Style. The development of the space is bringing the diner that appears in the “Chicago-Style” campaign to life.
Wciu, The U
Project Swish is committed to helping young men expand their minds and their horizons. Founder, McKinley nelson, is working to give them an experience of a lifetime.